Convenience: The Third Essential of Customer Centric Busines

The highly anticipated third article exploring the role of Convenience in service design from Different's seven-part series on the Essentials of a Customer Centric Business has arrived. It seems to be generating quite a buzz in the twitterverse! Moving upward in the pyramid from the previous two articles on Being Predictable and Efficient, I spell out the rationale for why convenience is important, the four ways to achieve convenience, and the times when convenience may not matter. Have you ever wanted to know the origins of the convenience store, what the most-popular camera for uploading images to Flickr is, or how requiring more effort from users can seem to be convenient? Have a read to find out.

Thanks again to UXMag, our partners in this exciting series.

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