Experience Design
Bringing great ideas to life through specifying the experience
Experience Design is the process of taking the strategy forward to specify workable solutions. We know great customer experience strategies are easily degenerated through the tyranny of small decisions. The critical step of Experience Design ensures that the essence and integrity of the creative ideas embedded in the Experience Strategy are preserved through to the final implementation.
Different's multi-disciplinary team are experienced designers of all points where the customer interacts with an organisation. These include technology interfaces like software, call-centre routing systems, web sites and services, as well as interactions with personnel, printed materials, physical spaces and devices.
Our clients enjoy the benefit of using the same team who did the Experience Research to do the strategy and design. This model takes full advantage of our client's investment, bringing customer insights and creative solutions to fruition in the final product or service.
To ensure the details are as good as our ideas, we develop prototypes and test all designs iteratively with customers, guaranteeing the end result works. Armed with this confidence, when our clients launch products and services designed by Different, they can focus on marketing their success through delighted customers.