Tuesday, February 21, 2012 at 5:17PM Ari Weissman has written another great article in Different's 7 Essentials of Customer Experience series. The third essential 'Convenience' is deconstructed at UX Magazine.
Friday, August 26, 2011 at 11:21AM Anthony Colfelt (@colfelt on Twitter) was quoted in an article in Money Management Magazine about the need for product providers to shift their focus to the users.
Creative director of Different, Anthony Colfelt, said companies can benefit from a customer-centric design (CCD) focus by knowing more about how their customers think and interact with a product or service up-front, which can save expenses in terms of restructuring offerings down the track.
"But CCD is an ongoing commitment rather than a one-off expense, and often senior management in financial services want to know up-front exactly how much project cost outlay will be involved - which creates reticence in terms of committing to CCD," Colfelt said.
Friday, August 26, 2011 at 11:10AM Exclusive 29-Minute Insight with: Anthony Colfelt, Creative Director, Different
RIOT TIME: TUESDAY, 30th AUGUST, 11.30 AM – 11.59 AM
Without Customers there is no business. And, would you agree that it’s never the product itself, it’s the ‘experience’ that makes Customers vote yes or no. To constantly delight our Customers finding new solutions to solve their problems is just NOT ENOUGH. It must come with the experience. Because herein lies your competitive advantage. The question is: how to get that right INSIGHT and how to ensure it’s the one that will give us the best payoff?
This InnoFuture RIOT will take you inside the head of a leader in customer experience design. Tune-in to:
Follow this link to register - http://www.innofuture.com.au/product/riot-august-30/#
Friday, August 12, 2011 at 3:51PM Anthony Colfelt (Creative Director) and Christian LaFrance (Innovation Director) will be presenting Different's "The Essentials of Customer Centric Business" at the Sydney Design Thinking Drinks. Please follow the link for more details and to register today! http://t.co/tpoCd6y
Tuesday, June 7, 2011 at 10:03AM Anthony Colfelt (@colfelt on Twitter) was quoted in an IT News article about the user interface of new Windows 8 yesterday.
“Hallelujah, at last, someone got it!” said Anthony Colfelt, Creative Director at web user experience firm, Different.
Microsoft’s tiles “take the best from informational web-design and applies it to the main computer UI,” he said.
He was particularly impressed that Microsoft has chosen to run applications developed with HTML 5 and Javascript, to prepare for an “inevitable shift toward light-weight terminal computers that rely on web-served applications.”
Colfelt said Microsoft was “finally attempting to lead in the area of UI and experience, rather than following Apple.”
Read the whole article "UI Experts Upbeat on Windows 8 Preview" here