Anthony Colfelt quoted in Money Management Magazine

Anthony Colfelt (@colfelt on Twitter) was quoted in an article in Money Management Magazine about the need for product providers to shift their focus to the users.

Creative director of Different, Anthony Colfelt, said companies can benefit from a customer-centric design (CCD) focus by knowing more about how their customers think and interact with a product or service up-front, which can save expenses in terms of restructuring offerings down the track.

"But CCD is an ongoing commitment rather than a one-off expense, and often senior management in financial services want to know up-front exactly how much project cost outlay will be involved - which creates reticence in terms of committing to CCD," Colfelt said.