Prototyping
Prototypes are the best way to represent ideas and concepts so they can be understood by customers and business stakeholders alike. Particularly, when new ideas present risk, a prototype is the only way to fully engage internal stakeholders with how the concepts will add value.
Prototypes take a variety of forms, but all are intended to "fake" the final design in a way that allows the team to assess the strengths and weaknesses of it.
By further proving the validity of an idea through testing it with customers, Different gives organisations the confidence to invest in further more costly development. We create a variety of prototypes of various fidelities to maximise resources efficiently.
Low fidelity prototypes for software, websites and printed materials are made very inexpensively with paper. Because they are quick to produce and iterate, they represent the best value for ensuring design and content meet the needs and expectations of customers or staff.
Where software or web interfaces become more complex and dynamic, a higher fidelity prototype is required. Different uses a myriad of tools to mock-up rich interface behaviors, from html to Flash or Windows Presentation Foundation.
Some customer experiences can't be mocked up with paper or software. Getting creative, we construct physical models or role-play customer to staff interactions in order to model the experience such that we can assess it.
To get buy-in and engagement with ideas, nothing beats a prototype.