Your team can now learn the secrets of our 10 year expertise in Customer Centred Design to unlock the key to increased innovation and performance.
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Call Sharwan (02) 9571 7444
sharwan.kumar@different.com.au
Overview courses tailored to your discipline
CCD essentials for executives Start instilling and leading the CCD transformation of your business in a 1 day case based course
DetailsYou have heard the buzz words and success stories about Voice of the Customer, Customer Experience, Customer Centred Design and Design Thinking. Still wondering how it can become one of the core tenets of your organisational strategy and drive value for your business? During this hands-on one day course you will learn how to leverage Customer Centred Design (CCD) — an approach for generating business value by first focusing on customer value — into facets of your organisation, products and services and lead the opportunities of tomorrow.
What you will learn
- What Customer Centred Design (CCD) is and how it can be used as an approach to add value to your business
- How CCD can help to mitigate the risks associated with traditional approaches to research, strategy and design
- The types of business challenges CCD can help to solve and how those challenges could be approached with CCD
- What the challenges are of implementing CCD
- How to set a framework and drive change to enable successful CCD project outcomes
Who should attend?
Directors, GMs, Executives, Program Managers, Strategists.
Format
1 day case based workshop
Cost
CCD for Product and Service Strategy Get your whole team up and running with this intensive 2 day course
DetailsCustomer Centred Design (CCD) is a powerful and useful design process that’s used to solve complex problems in the digital age. This is a hands-on two day course for product and/or service managers covering the essentials in design thinking skills. These can be used immediately to create a culture of customer empathy in project teams and drive successful innovation that lifts sales and customer satisfaction and reduce service costs.
What you will learn
- A firm grasp of CCD principles and understanding of their value in reducing the risk around innovation
- A clear framework outlining the elements that make great customer experiences, enabling attendees to diagnose and focus on problem areas
- Design tools that can help managers drive change and strategy through creative thinking within their organisation
- Idea generation techniques that engender a collaborative, customer-centric culture, which fosters repeatable and sustainable innovation in products and services
- Testing techniques to validate ideas with customers before costly investment in infrastructure and staffing changes
Who should attend?
Project team members, product and service managers, UX practitioners, designers, strategists, marketers, business analysts, engineers and technologists
Format
2 day workshop
Cost
In-depth courses hone your skills in these areas
Contextual Inquiry Facilitation Learn how to get a deep understanding of your customers in this 1 day course
DetailsContextual inquiry is a qualitative observational research method that uncovers customers’ needs, goals and behaviours. It provides a solid foundation from which to innovate in the areas of strategy and design of products and services, IT/web solution design, organisational change, process design, and customer communication. During this one day workshop you will learn how to plan and execute contextual inquiry research, empowering you to under‑ stand how to develop empathy for your customers and take action based on deep insight.
What you will learn
- How to be an active participate in the research process
- How to reveal the truth behind customers’ needs, goals and behaviours including the ‘hidden needs’ that customers are unable to articulate but which can be observed
- Facilitation techniques enabling you to understand not just what your customers do, but why
- How to plan the research by defining objectives, identifying the right participants and determining the research focus
- Methods for interpreting observations, taking effective notes and preparing the research outputs for further analysis
Who should attend?
Project team members, product managers, ux practitioners, designers, strategists, business analysts technologists, research analysts, R&D managers, insights managers, and marketing managers.
Format
1 day workshop
Cost
Persona Based Design Learn how to apply customer personas effectively throughout your project stages in this 1 day course
DetailsYour customers’ goals, needs and behaviours have been uncovered through customer research. You now need to apply this to drive the strategy and design of your products and services. During this one day workshop you will learn how to apply personas for design and decision making to deliver innovative, meaningful and valuable outcomes for your customers and organisation.
What you will learn
- Tools and techniques to effectively tap into the creative potential within your organisation and generate customer and business value
- How to apply personas throughout project stages
- How to translate the voice of the customer into effective product and service ideas, features, or detailed designs
- Threading concepts and ideas into an engaging customer experience
- Designing for a range of customer behaviours, needs and goals, without a bias towards one particular segment
- How to successfully communicate ideas and designs to colleagues and stakeholders
- How design personas can expedite the decision making process in an objective manner ensuring that customer needs play a critical part in that process
Who should attend?
Project team members, product managers, ux practitioners, designers, strategists, business analysts technologists, research analysts, R&D managers, insights managers, and marketing managers.
Format
1 day workshop
Cost
About the Facilitators
The workshop will be facilitated by internationally recognised senior experience architects —people who are known for their expertise and leadership within the industry.
