Next Masterclass

Human Centred Design Techniques for Project Teams

Course outline

Day 1
8:30 Registration
9:00 Introduction to Experience Design
  • What is Human Centred Design?
  • What Role does Human Centred Design Play in a Project Team?
  • Human Centred Design Process
10:30 Morning Refreshments and Networking
11:00 Who are you designing for? Define and understand your users so you don’t waste time and money during your project.
  • Defining which user groups you need to target
  • User research techniques – quantitative and qualitative
  • Developing personas and using them throughout the project
  • Modelling user behaviour with scenarios
  • Understanding what your users will find intuitive
1:00 Lunch
2:00 Where do you want to play in the marketplace? Understand your competitors and how they engage with their customers
  • Competitive analysis – learn to assess how well your competitors are engaging their customers through functionality, usability and brand
  • Methods for making structural and content comparisons
3:30 Afternoon Refreshments and Networking
4:00 How are the organisational/project constraints going to impact your design?
  • Mapping the business requirements against your users' end needs and behaviours and then rationalising your design strategy.
  • How's your technology going to work for your users
  • Auditing content, determining what's of benefit to your users and what's outdated, legacy or not valuable.
  • Techniques for changing constraints
5:15 Day 1 Recap
5:30 End of Day 1
Day 2
8:30 Registration
9:00 Designing for Content
  • Introduction to Information Architecture – What is it and why is it important
  • Understanding Metadata and how to structure it so users can find your content
  • Involving users in creating your content structure
10:30 Morning Refreshments and Networking
11:00 Designing for Web or Software Applications
  • Introduction to Interaction Design – What it is and why it is important
  • Understanding Users, Roles and Tasks and how to shape your product
  • Making sure users can figure out your interface
1:00 Lunch
2:00 Communicating Design
  • Understanding what type of documentation is right for your workplace, project and piece of work
  • Useful systems for keeping track of documents
  • Tricks for communicating ideas and your work for maximum impact
3:30 Afternoon Refreshments and Networking
4:00 Testing and Revising your Designs
  • Introduction to Usability Testing and other evaluation methods
  • Recruiting people to participate in evaluating your design
  • How to facilitate usability testing to get non-biased results
  • Interpreting what you see in usability testing and communicating it to others
5:15 Day 2 Recap
5:30 End of Master Class

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